How Even Search Engine Optimization Basics Can Benefit a Website
Ever since the introduction of the internet, people have become accustomed to instant gratification of queries and information through the advantages of the online marketplace. Never has this been more true thanks to the search engine giant Google. Their engine currently acts as the go to web page for finding information for the vast majority of internet users.
It’s become such a standard to turn to the internet when looking for information, that on average, around 12 billion web searches are conducted each month just in the United States. This number would be substantially higher if it encompassed the planet.
The prevalence of search engines has had a surprising effect on how marketing is conducted as well. Rather than paying for giant billboards or telemarketers, many companies are now turning towards search engine optimization (SEO) to generate traffic to their websites.
Search engine optimization basics entail using specific keywords or phrases that would likely be used by consumers searching for a company’s products or services. Professional SEO services can alter a site’s layout as well as add relevant content that contains information that will increase their rankings on search results.
Even simple search engine optimization basics have such an impact, that 85% of retailers surveyed have reported that search marketing, including paid results and SEO, have proven to be their most effective customer acquisition tactic. Overall, search engine optimization techniques offer leads up to a 14.6% close rate, while outbound leads, such as direct mail or different types of print advertising, can only provide a 1.7% close rate.
Now that people carry around mobile devices, such as smartphones and tablets, exceedingly more internet searches are being conducted everyday. And because the average day to day lives of people are becoming more hectic, they are less likely to even look beyond the front page of search results, if that.
Even just following some search engine optimization basics can lead to substantially more traffic to a company’s site. At this time, there is no larger hub of people than there are on the internet.