How to Make Money with Pay Per Click
You may have heard that you can make money with pay per click in advanced computer services. The benefits of having a website are definitely many when it comes to making money so let’s talk a little about what exactly pay per click is.
Pay per click, also known as PPC or cost per click, is used for advertising on the internet in order to gain more traffic. Usually, a website owner will place an ad on their website and whenever someone clicks on the ad, the advertiser pays the publisher.
These assess the profitability of the marketing. You can make money with pay per click because it’s easy to see how effective the advertising is in gaining traffic. The amount of clicks an ad gets measures the amount of interest coming from the public.
If you want to make money with pay per click, you need to understand how it is formulated. Basically:
Cost of advertising + the number of ads clicked = the amount of pay per click
Flat rate pay per click is when the advertiser and publisher both agree on the same fixed amount that will be paid out each time someone clicks the ad.
Bid based pay per click is when the advertiser is allowed to compete with other advertisers in an auction. All the advertisers are able to tell the host the maximum amount they want to spend for an ad spot. Every time the ad is clicked, the auction will pay out automatically.
If you are looking to make money with pay per click, here are a few free marketing tips for you; some things to avoid:
- Sending visitors to a homepage.
If you are running an ad on a certain keyword, you want the visitor to be able to click the ad and be directed straight to where the keyword they are searching for is found. If you send them to the homepage of the whole website, the visitor must search manually and will usually give up and go back to the search engine.
- Sending visitors to the contact page.
Again, visitors want to be directed to where the keyword is. If they want to contact you about something, they will do it after they have located their keyword on your website. Your web design should be such that they do not have to dig for the information that they want.
- Not split testing your ad.
You need to test your ads before publishing them. You don’t want to run the risk of a specific word not leading to the click through that you intended.
- Not using negative keywords.
This might sound odd but adding negative keywords is a way that you can control the relevancy without stopping any potential traffic.
- Depending too much on broad keywords.
Even if you have a phrase for your keyword, if all or even part of your keyword is searched for, your ad will show up. However, if your keyword is to broad spectrum, you may end up with the wrong kind of traffic and the visitors will not click through.