Three Effective SEO Strategies for Complete Newbs
By this stage in the game, you should know that few things spell success in the digital age like search engine optimization. Consider, web users are expected to drop a staggering $1.5 trillion on goods and services online by the end of 2014, according to eMarketer. 93% of the online experiences that drive users to making those purchases begin when a search query is popped into a search engine. Unless you’re using modern SEO strategies like the best SEO services, the chances of you popping in those searches and tapping into that huge potential revenue stream effectively shrink to zero.
It’s no secret that SEO can be too technical and time consuming a process for many businesses, especially small businesses. Even so, there are some techniques that the top SEO services use that you can use to great effect for yourself.
Three Effective Search Engine Optimization Strategies for Complete Newbies
- Content is King of the Castle
- Claiming Local Listings is a Crucial Step
- Stop Ignoring Google Analytics
You’ve no doubt seen the phrase “content is king” plastered all over the web by this point; there’s a good reason for that. As About.com highlights, content that is entertaining, educational, or otherwise engaging is the single most important factor in wooing potential customers and converting their interest into dollars. Whether you’re talking about blog posts, tweets, or Facebook statuses, crafting content that your followers will find interesting is paramount to your success.
Did you know that, according to Business Insider, mobile web usage is set to surpass traditional desktop usage by the end of 2014? Increased mobile usage highlights the need for businesses to optimize their webpages for mobile devices, but more importantly, the increase in mobile usage has heralded in the age of local SEO. Why? The majority of searches carried out on mobile devices are for local eateries, retailers, and entertainment services. Claim your local listings with Google, Yahoo, and Bing, optimize them, and you set yourself up to take advantage of this paradigm shift.
Are you one of the people who think using Google’s anayltics tools amounts to letting Google spy on you? According to Search Engine Watch, this is actually a major concern among businesses on the worldwide web. Here’s the thing: this both makes you sound a little crazy, and it effectively limits how effective your SEO efforts will be.
As any SEO services worth their salt will tell you, Google Analytics is like a rudder. If your content strategies aren’t working or if your links are showing abysmal click-through rates in Google Analytics stats, you can make a course correction, helping to improve your shot at success. You’re just wandering blind otherwise.
Are there any simple general or local SEO strategies you think we should have mentioned? Tell us about them in the comments below. Ger more information on this topic here.