Three Important Ways Your SEO Strategy Needs to Change in 2015
The search engine optimization help you offer your clients has to adapt to changes every year, so it’s important to be ready. Here are three major changes you’ll likely have to make in 2015:
- Focus on Mobile
More and more online users are accessing search engines from their phones. This means that optimizing your SEO and inbound marketing strategies to target mobile users will be essential in 2015. Google even began adding a “mobile-friendly” notation next to websites in mobile search results to drive search users to the best mobile website. Bing also has expressed a preference toward responsive URLs rather than two seperate URLs for mobile and desktop.
- Target Long-Tail and Local Keywords
Mobile search will also change the way that people search for information. People on their phones will often input complex queries like “Do roofers work in the winter?” and expect a specific response. This means that targeting keywords in the form of specific queries or requests will be a great way to provide search engine optimization help to your clients. Mobile users are also on the go, which means they regularly search for locations or places of interest in their area. This will make local SEO optimization even more important.
- Focus on Social Media
Social media is becoming an increasingly important channel for marketing, so no web search optimization strategy is really complete without it. It’s even possible that Google will start taking cues from social media signals to identify relevant content. Social media also allows businesses to engage on a more personal level. Choose two or three platforms to focus on and build an active and engaging online persona.
The type of search engine optimization help you offer will likely change based on Google algorithm updates and other major changes throughout the year, so stay tuned to SEO news and make sure you have plans in place to adapt to shifting trends.