Three Ways to Optimize Your Business’s Online Center
In this era of social media, many people and business owners think that Facebook and Twitter bring in the bulk of new eyes to their sites. However, the fact is that search engines and managed pay per click advertising still bring the vast majority of consumers and viewers. Search engines drive 300 percent more traffic than social media sites.
As of 2015, the average adult in the United States spends more than 10 hours each day viewing online media. What can you do to capitalize on this huge market?
Ramp up your SEO and other search marketing
A survey of retailers with an online presence showed that 85% of them thought that SEO and other search marketing such as managed pay per click advertising was their best strategy for acquiring new customers. You can hire an SEO reseller or a pay per click advertising company to do the work for you, or you can work at placing the proper keywords with the right frequency on your website.
Learn how to make AdWords work for you
It’s a common misconception that AdWords are not effective in driving traffic to the sites that they are advertising. However, if you spend enough time on your account creating quality relevant content, you will drive traffic to your site. Be sure to optimize your AdWords for mobile devices as well.
Have the most relevant information easily accessible
Nearly 70 percent of all consumers in the United States research products they are interested online first, even if they plan to buy it at a brick and mortar store. You want to design your site in such a way that your customers can find the information they’re looking for as quickly as possible. People online are notoriously impatient, so you need to have a site that’s free of clutter and that clearly displays your products.