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Top Three Things That Customers Want to See on Your Website

Small business marketing firm

These days, there is a myriad of different ways to use the internet for marketing your company. The internet offers plenty of avenues to reach your customers (and catch potential customers), so not taking advantage of everything it has to offer means your marketing strategies are weak and behind on the times. If you already have a website, great. Since it will be the cornerstone of the rest of your internet marketing tactics and the new face of your business, you need to make sure your website is top notch. Here are three things that potential customers and clients want to see on your site.

Quality images
The fact is, people like to see something before they buy it, and if the images on your site are of a poor quality, chances are your product is going to look sub par as well. Almost 70% of people who shop online say that the image quality of a photo is very important to their purchasing decisions, so making sure that your pictures are clear and appropriate sizes is essential. If you don’t know how or care to do this yourself, you need to look into digital advertising agencies that can.

Shopping online is really popular, but one of the caveats of doing it is that you can’t try out your new purchase. You can’t try on a virtual pair of shoes to see if they fit the width of your feet or not. Having reviews to read will help people make better and more informed purchasing decisions, which for you means happier customers and fewer returns.

Quality blog content
This is a big one. Having a blog on your website is a really easy way to increase traffic and engage with your customers. Websites that have an active blog typically get five times the amount of web traffic that websites that do not have an active blog. The best part? You don’t really have to do this yourself. A local SEO agency can take care of all of your content creation for you.

If you’re at a loss as to how to promote your business in the age of ubiquitous internet, you can contact a full service internet marketing firm to take care of all of these things for you. Digital advertising agencies these days are more than equipped to handle your web design, SEO, PPC, and plenty of other internet marketing strategies for you. Continue reading here.

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