What is Pay Per Click Management and How Can You Benefit?
The advent of new technology and trends in the digital sphere has led to a variety changes in society. Not the least of which has to do with marketing and advertising of goods and services. One of the most prevalent forms of digital marketing today involves hiring a pay per click advertising company. What is pay per click management exactly? There are a variety of strategies a pay per click management agency can use to increase traffic and sales. Here are three areas any pay per click specialist should be intimately familiar.
1.) Definition: Literally defines, pay per click (PPC) services use ads on webpages to direct potential consumers to a given product or service. The advertisers then pay the publisher (usually the website owner) for every click and ad gets. Simply put, it’s the amount spent to get an advertisement clicked. In total, search ads accounted for 39%, or $9.1 billion, of internet advertising revenue in the first half of 2014 alone, according to the Interactive Advertising Bureau (IAB).
2.) Why Advertisers Use It: What is pay per click management in terms of monetary value though? It’s not rocket science, but business use ppc marketing services because they produce results. In fact, pay per click ads have been known to yield a return of over 300%! Recent studies suggest that 65-70% of customers that visited a store did so after seeing a local search ad online.
3.) Potential: PPC appears to be only growing at this point. Approximately 19% of brand marketers expect to significantly increase their paid search advertisements next year, and 85% of retailers surveyed reported that search engine marketing was the most effective customer attracting element. The ever-increasing usage of mobile devices will only contribute to the rapid development of this burgeoning industry. It’s predicted that clicks from mobile devices will account for 50% of PPC lcisk by the end of 2015.
If you’re still wondering, “what is pay per click management?” just go through a quick google search of literally anything and you’ll catch on pretty quick.