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Why Does Web Copywriting Matter, and How Can You Improve Yours?

Web strategy and consulting

There has never been a more important time to get online. Put simply, there are more people spending more money online in 2014 than any previous year. According to eMarketer, global eCommerce spending will spike to $1.5 trillion this year. Now, you’ve no doubt heard a slew of different tips on how to improve your online marketing efforts and tap into that revenue stream –improve your web site design, offer a secure online store, build a social media presence, etc.

You should have heard how important great web copywriting is to your efforts. In fact, you may have heard so much on its importance that you’ve begun to ask yourself if it’s really all that important. In truth, it’s not as important as they say — it’s more important.

Why Does Web Copywriting Matter?
In a nutshell, web copywriting is the key to great content marketing. Content marketing, as you may know, improves everything from your appearance in search engine results to your sales potential. As statistics from Inbound Writer show, writing high-quality, custom content increases your indexed content in Google by 434%. Further, 61% of web surfers say they’re more likely to make a purchase from a company that makes an effort to offer great web copywriting on a consistent basis.

Three Tips for Writing Bulletproof Copy

  1. Headlines Are Key
  2. Any marketing firm worth its salt will tell you that great titles are the key to getting click-throughs and shares on your content. It’s just a matter of making your titles magnetic. Limited scare tactics and asking questions everyone wonders about are some of the best ways to craft titles readers can’t help but click on. As with the content body, you should write titles that would make you want to click.

  3. Don’t Forget to Edit and Rework Your Content
  4. As CopyBlogger sagely suggests, you should never publish any content before it’s been edited for content, grammar, usage, and the like. It doesn’t matter how attractive or punchy your titles and content are. The minute someone sees that you’ve screwed up “there,” “their,” and “they’re” your readers’ interest and your credibility are going right out the window.

  5. Be a Human Being
  6. Too many copywriters make the mistake of thinking their web copywriting needs to sound like it came from a marketer, or that they need to write with the vocabulary of Webster’s to sound credible. As WebDesignLedger.com suggests, web writing should be personal. It’s not a violation of some code of professionalism to use “you” in your posts. Likewise, you need to use words that normal people write and speak with. In other words, you need to sound like a human being, not a marketing robot, in your copy.

As you can clearly see, web copywriting remains an essential part of any successful web marketing campaign. Playing a role in everything from search engine optimization to content virality, using these tips can help you craft the content you need to increase your revenue in 2014. To learn more, read this.

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