Four Simple SEO Tips for Small Business Owners
According to the U.S. Small Business Administration, there are more than 23 million small businesses in the United States. To say that small business owners, like you, are facing a lot of competition out there, both with fellow small business entrepreneurs and corporate competitors, would be a massive understatement. This competition, as Forbes writes, drives eight out of 10 businesses in the States to close their doors within the first 18 months of service.
Undoubtedly, that statistic is enough to scare any business owner. However, the only thing you can do is focus on your goods and services and offer the best customer service out there. Of course, sharpening your local search optimization campaign isn’t going to hurt either. If you want to avoid your business becoming a statistic, here are four tips on improving your local SEO campaign.
Four Search Engine Optimization Strategies for Small Businesses
- Optimize the Searchability of Your Website
- Take a Dynamic Approach to Keywords
- Sharpen Your Social Media Profiles
- Turn to Professional SEO Services
As Search Engine Land writes, one of the most important local SEO strategies is learning to optimize your business website. Now, you could read this to mean that you need to pepper smart keywords into your code and design a good website, and you wouldn’t be wrong. However, optimizing your homepage and blog post URLs, including your business information as a footer on every page, and including keywords in your copy will go a long way in optimizing your site to be found in search engine results.
Clearly, keywords are an important part of an effective SEO campaign. However, as any SEO services worth their salt can tell you, you can’t keep using the same keywords throughout the life of your campaign and expect sustained success. Web users’ search habits change, meaning they will change the keywords they use to find businesses online. As Search Engine Journal suggests, changing up your keywords on a regular basis can help you stay ahead of the game.
More than two-billion web users now find themselves using Facebook, Twitter, and other social media profiles to connect with friends and family, play games, and find businesses, like yours, online. As Social Media Today points out, optimizing your social media profiles with relevant hashtags and interesting copy can help you grow your presence on these platforms, and that can lead directly to an increase in traffic and sales.
If you have no idea where to begin employing the rest of these SEO tips, your best bet is to turn to professional SEO services. They have the time and know-how many small businesses lack, meaning they can offer you a far more effective marketing campaign. Just do your research on each service you’re considering to make sure you find one that fits your company.
It’s a scary world out there for American business owners. By putting these four simple tips to use, you can give your company the stability it needs to better compete in this ever more digital age. Honing your competitive edge, as you well know, is your key to survival. Continue reading here: www.morepro.com
