Why Your Website is Like a Taco Stand
Web design services will tell you that your website is one of the most important aspects of your entire business. Obviously, for virtual businesses, the website is arguably the single most important part of the entire business. If you sell anything online, then you already know that without a solid website, no one will be able to find you and get to what it is you want to sell them.
A website design company, if they are worth their salt, will design a site that is easily accessible, easy to navigate, and is easily found. Web development is more than just putting up the site. Website design options that don’t include some kind of strategy for getting the website found on the crazy internet highway are lacking, to say the least.
Picture it this way: your website is like a taco stand located 20 miles or more off the main interstate highway. Get it? Okay, check this out.
Let’s say that you have a taco stand somewhere in the panhandle of Oklahoma. It is off the major interstate highway by about 20 miles. Your taco stand is perhaps the best in the world and everyone who eats there would certainly agree. Your problem is that no one quite knows how to get there. They know it’s off the highway, but it can be easy to get lost from the interstate to your taco stand.
So, what you would do is put up an ad on a billboard along the highway telling potential customers which exit to take. They’ve taken the exit, but now what? Well, from there, you would offer directions on how to go the 20 miles from the highway to the taco stand. Nobody likes a taco stand they can’t find.
Nobody likes a website that they can’t find, either. Web design services that can help you steer your prospective customers directly to your website work just the same way people found your taco stand off of Interstate 40.
Just putting up a website can end up being a pointless exercise unless you can get people to find it. Search engine optimization is a must in order for people to find your site. Consider what happens when people sit down at their computers or take to their phones to find things they want.
Let us say that if they can’t find your website, they are not going to do business with you, at least not online.
Help people out. Web design services that are beneficial are the services that make it very easy for people who are looking for what you have to offer to find you. Then, once they find you, your website must be a place where they can easily find what it is they are looking for.
Maybe you have had the experience that many people have had where you find the website of the business, okay, but then you can’t figure out how to navigate it. Take the taco stand example, one more time. What if someone came all the way from the interstate and finally found your stand. Once they get up to the window to order, they don’t know which window is for ordering and which one is for pick up. They can’t find the menu and the choices all seem to just be randomly put up on a board. They don’t know where to go.This is exactly what happens on a website. Web design services help you tackle this potentially tricky situation.
Having a website is a must thing to have these days. Now, the only question is, are people going to be able to find my taco stand or will it be like I have no stand at all? Isn’t it time to take a stand with web design options that make sense?
