Lead generation marketing is one of the most important focal points of both B2C and B2B online marketing strategies, but it’s important to realize just how different the process of B2B lead generation is from the traditional B2C-type of marketing approach. If you’re new to the world of B2B and online marketing, or if you […]
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If you’re hoping to bring new customers into your business, it’s hard to beat outdoor advertising as a medium. It costs 80% less than advertising on TV, 60% less than advertising in the newspaper, and 50% less than advertising on the radio. It’s not just for big businesses that can afford billboards, either; small businesses […]
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Just how important are your local pharmacies? Take a look at the numbers below and you’ll see just how much local pharmacies contribute to the success of a community and provide valuable resources for residents: $10 billion: The estimated amount of money that senior citizens spend on prescription medications each year — and this number […]
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Mobile devices are becoming the leaders when it comes to internet access, and with an estimated 56% of all Americans owning a smartphone today — a percentage which continues increasing each year, by the way — it’s essential for every business to have a modern web design that functions well on mobile devices. Here’s a […]
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When you’re in a rush, or maybe just in an unfamiliar part of the city, and you need to have a prescription filled right away, you probably don’t put too much priority on going to your regular pharmacy — you just need to get that medication ASAP, and it really doesn’t matter who fills it. […]
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As many a government contractor will tell you, bidding on government contracts is very difficult. To put it mildly, the odds are not good. Studies have shown that any given contractor has about a 12% chance of winning a government contract. Add on the fact that according to Bloomberg, approximately 80% of entrepreneurial businesses fail […]
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In 2012, the director of the FBI, Robert Mueller, said something truly shocking. “Down the road,” he said, “the cyber threat will be the number one threat to the country.” Surpassing, he supposes, the dangers of terrorism and drug trafficking, among other pressing issues. This should be cause for concern, especially since it certainly is […]
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Every day, more than 1 million selfies are taken. Some of which are far better than others. If you want to step your selfie game up, here are a few tips to help you and your digital camera shoot some selfies. All About the Angles. First off, you need to work the right angles. Hold […]
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In January, President Barack Obama generated considerable excitement among scientific circles after speaking at length about the importance of individualized medicine during his State of the Union address. Defined as the creation of customized therapies, treatments and more for each patient, individualized medicine will require significant research and technology to be successfully applied. Now, the […]
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What do Sony Pictures, Target, the Home Depot, and one of the largest American military forces have in common? They were all hacked. Last December, Sony Pictures made headlines after it was hacked due to the release of its controversial film, The Interview. Last year, hackers accessed considerable amounts of data from The Home Depot, […]
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